Brand Machine Group hires former ASOS finance director as new CFO
Brand Machine Group (BMG) has named James Simpson as its new Chief Financial Officer as it continues its growth strategy. He joins from Science In Sport , where he served as the finance officer and was responsible for the high-growth, multi-channel, international consumer business that is now listed on AIM, and was previously Operational Finance Director for ASOS during a time of rapid global expansion for the e-tail giant.
In his new role at BMG, Simpson “will be at the heart of the business and its strategy of rapid international expansion,” explains the group. He will also work to develop the direct-to-consumer business further by scaling the group's portfolio of Penfield, Duchamp, Portofino Kids and U.S. Polo Assn. web stores, alongside further retail store openings in 2023 and onwards.
Simpson said: “I’m hugely excited to be joining Brand Machine Group at such a pivotal moment for the company. The group has a very impressive expansion journey to date matched with a great energy and focus on where it’s going, so supporting and driving this success further is truly a compelling proposition I wanted to be a part of.”
Boo Jalil, CEO of BMG, added: “James comes to us with exemplary experience in delivering strategy, governance, and planning for major companies at times of rapid digital and retail expansion. We are thrilled to have him on board.”