Brand Machine Group appoints Chief Technology and Operating Officer
Brand Machine Group (BMG) has named Daljit Bhasin as Chief Technology and Operating Officer. The newly created role is part of BMG’s push towards global expansion, and Bhasin brings a wealth of experience within the digital sector. Bhasin has a proven background of cross-sector, cross-border and operational transformation and has previously worked across Torque brands, Levi’s, Accenture and Tesco.
Commenting on his appointment, he said it’s an exciting time to join the business: “The landscape has changed over the last two years, omnichannel is now a new normal and the extension of channels and optimisation of space and reach to consumer are crucial in the future development of our partnerships and technology. I’m looking forward to joining a group that’s expansion to date is exceptional.”
CEO of BMG Boo Jali said: “Further optimising and integrating our product journey from source to consumer is a key driver in our three-year strategy, Daljit’s impressive history of delivering operational excellence and systems makes him a great additional to the businesses senior leadership team, and I am pleased to have him onboard.” o the businesses senior leadership team, and I am pleased to have him onboard.”