Brand Machine Group reels in more Jack Wills business
Licensing company Brand Machine Group (BMG) has signed a multi-year partnership with Frasers Group casualwear brand Jack Wills.
The partnership will see the group design, manufacturer, wholesale and distribute all product types and categories for the label around the globe, from autumn/winter 23.
BMG has worked collaboratively with Jack Wills since 2020, on its international childrenswear business. The new agreement will also see an adult offering added to the company's portfolio. The first collection will be launched throughout the EMEA region for autumn/winter, with other global markets targeted for 2024 and beyond.
Jason Illingworth-Eames, managing director of BMG, said: “Jack Wills is a fantastic heritage brand for the group that resonates globally. We are excited to take the brand into new markets and further develop markets where the brand is already known and established."
A Jack Wills spokesperson said: “We’re delighted to continue and build on our partnership with, licensing specialists, BMG. This partnership will further improve our brand positioning, as we focus on key category expansion and reaching new consumers, across the UK and internationally.”